FERNANDA RODRÍGUEZ · Strategic Advisor for CEOs & Leadership Teams

The best decisions begin when you look at your business through the right lens.

30+ years helping multinationals, startups and SMEs grow, transform and make the decisions that matter.

Fernanda Rodríguez
DELENS

What is the most important decision your business needs to make in the next 90 days?

Is your business stuck?

2 minutes. 11 questions. Instant result.

Take the test → No sign-up required · Instant result

Your business works. But there are decisions that never quite get made.

It's not a lack of effort or drive. It's that there are decisions that have been sitting on the table for months and nobody is making them. Priorities competing with each other, and none of them moving forward. And you, carrying it all alone.

You don't need a consultancy that hands you an 80-page report. You need someone who understands your business, helps you see clearly what you can no longer see from the inside, and supports you in deciding.

Business owner reflecting on business decisions

Are you making every decision alone — and is that holding your business back?

Does everything feel urgent, and you don't know where to start?

Have you been circling the same problem for a long time without solving it?

Does your business depend too much on you, and you can't let go of control?

Is your business stuck?

2 minutes. 11 questions. A real diagnosis of your strategic blockage level — with an instant result and a personalized recommendation.

11
questions
2'
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1
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Take the free diagnosis →

As close to your business as you need.

I offer the right lens to see your business with clarity. I work directly with you, adapt to what you need right now, and deliver actionable results. Your business is the focus.

Discover Diagnose Define Decide
Sprint · 3 weeks

Decision Lens

We identify the blockers, prioritize the 3 decisions that truly matter, and build an executable roadmap for the next 90 days.

Ideal if you've been circling the same problem for a while and need quick clarity.

Specific strategic project
Specific project

Project-Based

For specific challenges: restructuring, launching a business or product, acquisition strategy, business model definition, AI-driven positioning review.

Ideal if you have a defined problem that needs a concrete solution.

Fernanda Rodríguez
30+years

I don't offer classic consulting. I offer a fresh perspective to unblock your business.

I'm Fernanda Rodríguez. I've spent over 30 years working in and with real businesses — not in theory, but making decisions, solving problems, and supporting business owners in the moments that matter.

I've made decisions inside multinationals and launched my own businesses. I know both kinds of pressure — and that changes how I see your business.

My work as a business advisor and strategic consultant is to bring you clarity when you're too close to see things clearly. Helping you cut through the noise, identify what truly matters, and give you the focus to move toward growth.

Multinacionales FMCG — Oral-B, Colgate, Energizer, Wilkinson, Hawaiian Tropic. Strategy, marketing, and business decisions at a global scale.
Singularmen — Founder and director. Spain's pioneering aesthetic medical center for the male client.
Freeme.es — Co-founder. 6 years leading a B2B/B2C tech startup aimed at SMEs and freelancers.
View LinkedIn profile →
30+

Years in real businesses

Multinationals, my own ventures, and consulting. Not theory — direct experience.

3

Decisions. Not twenty.

Only what truly moves the business in the next 90 days.

0

Reports to file away

The output is an executable plan. Concrete, actionable, yours.

Next step

Do you recognize any of these situations in your business?

Then it makes sense for us to talk. No commitment, no long forms. A 30-minute conversation to see if I can help you.

Contact

Let's talk.

Tell me briefly about your situation. I'll get back to you within 24 hours.

fernanda@delens.es LinkedIn →